Over the years I have communicated my visions, values, and ideas through my books and DVDs, my stores, and even my products. But now I venture into the world of a "blog". The word is a little odd, but I welcome the opportunity of this new vehicle of communication.
I will begin with my upbringing and how it formed the path which led me to create Shabby Chic: I was raised in London into an artistic bohemian home. Books lined our walls and floors due to my father’s insatiable appetite for reading and his antique book business. My mum had a business of buying and restoring antique dolls and their clothes. Drawers and cupboards filled with scruffy scraps of lace fabric flowers and velvets waited to be chosen for the next project my mum would begin. This was the beginning of my lessons on “less is more”. Mum always knew when to stop the restoration so that the imperfection of their age would be embraced rather than erased (Barbie dolls would satisfy the needs of perfection). Playing the piano, sewing and painting were somehow also layered into my mum's daily life.
My sister Deborah was born with a wealth of talent. Playing the violin, performing dances (of which she still does), sewing clothes, and creating extraordinary illustrations completed the richness of culture and creativity in our home. In my early years I mainly observed and absorbed the creativity. But years later I credit my creative abilities to the subliminal influences of such an array of talent.
Fleamarketing with my family was my introduction into appreciating unique, soulful, whimsical beauty.
When I opened my first Shabby Chic store in 1989, I primarily sold faded floral and white denim slip covered furniture, fleamarket treasures, and pretty accessories. My previous jobs, including set design and wardrobe styling were contributing factors to my abilities to work with fabrics, create vignettes, and my sometimes neurotic attention to detail.
I never really had a plan for my business. I just felt there was a void in the market of a home furnishing store that sold beautiful and comfortable things that were also practical for the sticky fingers of children and other inevitable messes that a lived life leaves behind. At the same time I had a two-year-old daughter, Lily, and a newborn son, Jake. So it was the perfect test on how to have a home that is "beautiful, functional, and comfortable", while still having many years ahead of sofas becoming "forts" and sheets becoming "tents".
The growth and evolution of my children and Shabby Chic have been parallel over the years. Just recently, both of my children went to college. And now it's Shabby Chic's turn to grow, expanding with more stores, online business, and products.
Click here to find out other Rachel Ashwell Shabby Chic® store locations
Click here to go to Shabby Chic's online store
Within the last 20 years Shabby Chic has had times of being “in and out”. But the one constant for me was always trying to keep my voice and expression through my products. Hard sometimes to explain how a ruffle or flakey painted wood could be a reflection of my voice, but to me it is saying there is imperfection in beauty, there is pride in uniqueness and there is soul, warmth and humor in the unexpected.
Here is a sampling of what to look forward to in the future, along with whatever else life might reveal...
I will begin with my upbringing and how it formed the path which led me to create Shabby Chic: I was raised in London into an artistic bohemian home. Books lined our walls and floors due to my father’s insatiable appetite for reading and his antique book business. My mum had a business of buying and restoring antique dolls and their clothes. Drawers and cupboards filled with scruffy scraps of lace fabric flowers and velvets waited to be chosen for the next project my mum would begin. This was the beginning of my lessons on “less is more”. Mum always knew when to stop the restoration so that the imperfection of their age would be embraced rather than erased (Barbie dolls would satisfy the needs of perfection). Playing the piano, sewing and painting were somehow also layered into my mum's daily life.
My sister Deborah was born with a wealth of talent. Playing the violin, performing dances (of which she still does), sewing clothes, and creating extraordinary illustrations completed the richness of culture and creativity in our home. In my early years I mainly observed and absorbed the creativity. But years later I credit my creative abilities to the subliminal influences of such an array of talent.
Fleamarketing with my family was my introduction into appreciating unique, soulful, whimsical beauty.
When I opened my first Shabby Chic store in 1989, I primarily sold faded floral and white denim slip covered furniture, fleamarket treasures, and pretty accessories. My previous jobs, including set design and wardrobe styling were contributing factors to my abilities to work with fabrics, create vignettes, and my sometimes neurotic attention to detail.
I never really had a plan for my business. I just felt there was a void in the market of a home furnishing store that sold beautiful and comfortable things that were also practical for the sticky fingers of children and other inevitable messes that a lived life leaves behind. At the same time I had a two-year-old daughter, Lily, and a newborn son, Jake. So it was the perfect test on how to have a home that is "beautiful, functional, and comfortable", while still having many years ahead of sofas becoming "forts" and sheets becoming "tents".
The growth and evolution of my children and Shabby Chic have been parallel over the years. Just recently, both of my children went to college. And now it's Shabby Chic's turn to grow, expanding with more stores, online business, and products.
Click here to find out other Rachel Ashwell Shabby Chic® store locations
Click here to go to Shabby Chic's online store
Within the last 20 years Shabby Chic has had times of being “in and out”. But the one constant for me was always trying to keep my voice and expression through my products. Hard sometimes to explain how a ruffle or flakey painted wood could be a reflection of my voice, but to me it is saying there is imperfection in beauty, there is pride in uniqueness and there is soul, warmth and humor in the unexpected.
Here is a sampling of what to look forward to in the future, along with whatever else life might reveal...
241 comments
Hi Rachel,
I really enjoyed visiting your blog. The pictures are lovely. I admire your creativity too. I hope that someday I might be as blessed as you have been and have my products everywhere.
Wishing you all the best,
Janet Bernasconi
Janet’s Creative Pillows
Good afternoon Rachel,
I happened upon your blog while out surfing in blog land. Welcome to the world of blogs. I will certainly be back again to visit. I enjoyed your story very much. I hope you have a lovely day. Carol
I have been a long time fan of yours Rachel… love your blog…from a Texas Chick. I live about 20 miles from Round Top, Texas. Hope to meet you someday!
Susan
I know you love to find out of the way hidden antique shops. Have you been to Grammas Attic Antiques and Treasures in Huntington Beach. A fabulous secret!! Always full of finds and the prices, great. Also the owner has just put out some great vintage millinery flowers, leaves and tulle. I love this store.
Hello Rachel, I beg of you to give to me even if you’re a legend! I followed and only now read your blog,I am sorry for what happened to you but you must not fall remember that God is always right for a reason. Sooner or later capirari like this. I am a passionate of shabby. Restoration especially shabby furniture on commission. Sure are a beginner, but like what I do. I have seen your wonderful fabrics …. I am Italian in Rome, If I was one of my shares I would buy a little. I have a blog is not serious and professional as yours, but where do several things If you want to see me go, I will please. Now you have to work greeting.
Simona
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